The 'For Evey Victory' high performance sportswear is inspired by H&M's home country's all star team, the Swedish Olympic team including the Paralympic team. The campaign features inspirational personalities who have all achieved their victories in sports through adversities – Olympian Caitlyn Jenner, Gymnist/Model Chelsea Werner with Down Syndrome, Surfer Mike Coots who still takes to his board after he lost his leg in a shark attack, and Cuban female boxer Namibia Flores who has fought against prejudice to pursue her dreams. Collection will be available in H&M stores and online on 21st July 2016. I luv it!
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